Courses
Each programme is a bounded pressure: a catalogue to bring, a ledger to leave with, and a critique you cannot skip. Only the flagship has a full public syllabus; the others are described here so you can choose the right letter to send.
The long room. You will reduce a noisy catalogue to the events that actually describe why people remain, then defend that reduction to your own stakeholders.
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A naming system with enums, versioning, and a rule for when a property may be null. Built for teams who have already survived one painful rename.
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Each step is a shape with an assumption attached. You will stop presenting a four-step funnel as if every user was invited to all four steps.
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Last-click is a habit, not a model. This room writes down what your paid and organic stories are allowed to claim, including the parts you cannot observe on iOS.
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Sessionisation is an editorial choice. You will map timeout rules, backgrounding, and deep links until “a session” means the same thing on both platforms.
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If a live cohort is the wrong shape, the desk still annotates your catalogue in writing. See fees for the figure.
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